by Maria Wilhelmsson | Jun 26, 2021 | Executive presence, Influencing skills, Public speaking
Already the ancient Greeks knew it: there is nothing such as appealing to people’s emotion if you want to move them towards decision or action. Artistotle, in his principles of persuasion, stated that a strong rationale (logos) and personal credibility (ethos)... 
by Maria Wilhelmsson | Jul 15, 2019 | Body language, Executive presence, Influencing skills, Public speaking
Do you want people to remember and to take action on what you propose? Is your preparation before a presentation limited to perfecting your slides? Read on! It’s now more than 2300 years ago that Aristotle formulated his principles of persuasion – and they...