The role of emotion in influencing others
by   Already the ancient Greeks knew it: there is nothing such as appealing to people’s emotion if you want to move them towards decision or action. Artistotle, in his principles of persuasion, stated that a strong rationale (logos) and personal credibility (ethos) are not enough – emotional appeal (pathos) […]

Influencing others: The role of emotion

The 3 key principles of persuasion. Ethos, Pathos, and Logos. Communication skills.
by   Do you want people to remember and to take action on what you propose? Is your preparation before a presentation limited to perfecting your slides? Read on! It’s now more than 2300 years ago that Aristotle formulated his principles of persuasion – and they still hold today. According […]

The 3 Key Elements of Persuasion